My Professional Journey
Some of the highlights from my journey so far
Forcefield (Kenetic Capital)
Growth, June 2024 - Present
Propelled Mythical Games' trading volume by 21.2% and enhanced price stability through strategic KOL partnerships and growth strategies.
Orchestrated a 106% surge in impressions for Ordinals Bot, outperforming industry benchmarks by 30-50% on engagement metrics. Boosted follower count by 1,037% within 2-4 weeks through targeted community engagement.
Spearheaded Flare Network's growth strategy with a $500k monthly budget, exceeding industry KPIs by 30-50%. Drove a 45% increase in user acquisition at a 20% lower cost, optimizing ad spend for a 35% ROAS uplift.
Developed and executed integrated growth and amplification strategies across multiple Web3 projects such as Ora, driving a combined 300% MoM increase in their communities and a 25% uplift in reach within 2-24 weeks.
Forged strategic alliances with key influencers and media outlets to amplify brand visibility, driving a 55% increase in media mentions and a 40-60% increase in organic reach.
Collaborated closely with Kenetic Capital and Client Leadership to align marketing efforts with broader business objectives, optimizing resource allocation and achieving a 20% increase in marketing ROI.
Pan Crypto Labs
Head of Accelerator & General Partner, February 2023 - June 2024
Pancrypto Lab's Accelerator is Web3's first marketing accelerator where I lead Strategic Growth, architecting and executing cross-channel strategies that skyrocket user acquisition and drive platforms to success. With a current AUM of $10 million in under a year.
Forged strategic partnerships with Polygon, Aptos, Cardano, Shardeum, Filecoin, Supra Oracles, Avalanche, and Stack OS, securing mentorship and technical resources, thus enhancing market penetration and support for accelerator cohorts.
Built a deal-flow pipeline and due diligence mechanisms for quality start-ups amongst a pipeline of over 1200+ start-ups.
I engineered a seismic shift for Bluewillow, catapulting its user base from 15,000 to a staggering 2.2 million. This exponential surge not only fortified Bluewillow's standing but also sealed its acquisition by Limewire—an undeniable testament to the power and impact of our growth strategies.
Launched and hosted a podcast to grow to over 200% MoM
In addition, I spearheaded Multichainz's ascent as a dominant force in Defi lending, propelling it from ground zero to a formidable user base of 45,000. This pivotal milestone paved the way for a colossal $35 million fundraising coup along with listings on Republic and Coinlist, showcasing the game-changing influence of our Strategic Growth initiatives in the Web3 sphere.
Cointelegraph
Head of Growth Marketing, January 2022 - March 2023
I joined Cointelegraph at the peak of the 2022 bull market into CT Studios to assist with strategy as a growth marketing strategist. I initially worked with the Director of Operations to build out everything from GTM roadmaps to reporting and analysis of clients as well as things like competitive analysis and audit reports. All of these clients are spread out from 20+ different geographic and demographic compositions.
I quickly became an integral strategic piece in understanding insights and recommending pathways to grow on KPIs not just for clients of CT Studio but all other departments of Cointelegraph, leading Growth Strategies across all of them.
I was also responsible for representing the team for events in India, Singapore and Dubai, bringing in over 200+ leads into the company
I also helped in marketing operation efforts such as revamping the Cointelegraph Markets Pro product-market positioning to put it on a clear pathway to growing market share and sales
In a strategic operational capacity, I helped develop 2 new service offerings within Cointelegraph. See more here
CoinSwitch Kuber
Marketing Strategist, July 2021 - January 2022
Post the Reserve Bank of India lifting the ban on crypto in India on Feb 2021, I decided to jump back into the world of crypto, at the time I had a moment of revelation in which I realized that my love of tech and my ability to bring my skills to that passion drove me, in a way that working at bureaucratic, slow-paced Non-profits just couldn’t allow for.
I decided on joining Coinswitch at a pivotal point in their growth journey. The company had just raised funds in April of that year and was expanding from a team of 50 to 250 in the span of 6 months. Redefining how that story was being communicated to the outside world was critical and that's where my experience and skillset came into play.
I worked directly with the CBO, CEO, and Head of Communications to strategize and develop their thought leadership in the Indian Crypto Ecosystem, and help center them in conversations that were pivotal at a time in which India became the number #1 adopter of crypto in the world
Additionally, I Led the Employer Branding Initiatives on the road to hiring more than 250+ employees in the company, working with the Head of HR to implement these strategies, which proved pivotal in hiring the right kind of talent
I was also a part of the strategy team behind the revamped media team and social campaigns such as https://www.businessinsider.in/advertising/brands/article/gully-boys-ranveer-singh-is-back-raps-for-coinswitch-kuber-in-its-latest-ad/articleshow/86932307.cms
Center for Regional Research and Sustainability Studies
Head of Marketing and Communications, July 2020-July 2021
(Promoted from Marketing Associate)
After spending more than 2 years at PLF, I got to work with a think tank based out of Belgium to build out their communications department from the ground up. I worked directly with Executive Director to build out a team of 20+ executives to drive all marketing and communications initiatives for the NGO, allowing me to continue my efforts to give back to the community
My responsibilities involved tracking, reporting, and building KPIs across marketing channels as well as partner channels
My efforts included defining new objectives for the growth of the organization but also leading all policy discussions and partnerships with the UN, and local and foreign governments to transition policy recommendations into formal diplomatic action.
The operational responsibility of this role also required me to work with counterparts from across 36+ countries, leading marketing and communications across departments and partners.
I also individually led all advocacy efforts across the organization, from organizing events to meetings with government officials to officiate our policy efforts on the ground.
PLF Estates
Senior Manager of Sales & Marketing, June 2018 - July 2020
(Promoted from Sales Executive)
After Amnesty shut down its operations in India, I transitioned to working at a premier real estate firm in the capital building out the sales and marketing functions, helping them expand their sales to an annual increase of 68% along with a 200% increase in Share of Voice and market presence in the total brand presence of the brand.
Achieved rapid career advancement, promoted from Sales Executive to Senior Manager within 1 year, exceeding expectations and demonstrating a deep understanding of the real estate market dynamics.
Championed a data-driven approach, fostering collaboration with cross-functional teams (e.g., product development, marketing) to extract market insights that informed the launch of a new product line, resulting in a 75% increase in qualified leads within the first 3 months.
Led a team of 20+ executives, optimizing workflows and implementing coaching programs. This resulted in a 30% increase in team productivity measured by average deal size or number of deals closed per representative, and a 15% decrease in staff turnover, fostering a high-performing and supportive work environment.
Leveraged analytical expertise to transform raw sales and marketing data into actionable insights, presented compelling reports to executive leadership highlighting KPIs such as lead conversion rate and customer acquisition cost, and identified high-growth opportunities in previously untapped geographic regions.
Spearheaded targeted marketing campaigns and sales initiatives that capitalized on those opportunities, yielding a staggering 68% year-over-year sales increase and a 200% expansion in brand presence across three new international markets,
Stealth Start-Up
Founder & CEO, Dec 2015 - Jun 2018
I built a real estate tech start up, driving a 30% sales increase and a stellar 25% ROI for global clients with our AI and SaaS solutions. Strategically, I led an international expansion to key markets like Asia's $10 billion proptech scene and Europe's smart city hubs, securing multi-million dollar deals and exceeding sales targets by 17%.
My leadership in developing innovative IoT and AI software, alongside a team of 10 engineers, yielded a 40% efficiency boost and a 35% cost reduction for property management.
Data was my marketing compass. Through targeted campaigns across various channels, I achieved a cost-per-acquisition of 10-25%, proving a data-driven approach to marketing ROI. Furthermore, fostering strong industry partnerships expanded our reach and brought in 2 enterprise -level clients within just 8 months.
Building a high-performing sales team was key. By implementing data-driven methodologies, I boosted conversion rates by 20% and cultivated a culture of continuous improvement, reducing our sales cycle length by 30%.
Web 3 Consulting
Strategic Advisor, Apr 2017 - Jul 2021
Mentored over 30 Web3 startup founders, equipping them with the expertise to develop comprehensive growth, marketing, PR, and business development strategies that secured over $20 million in cumulative funding for their ventures. Additionally, I fostered a collaborative environment within those projects, facilitating knowledge sharing and cross-pollination of ideas, leading to the creation of several strategic partnerships between startups.
Implemented process enhancements that streamlined operations, resulting in a 15% reduction in operational expenses and a 20% increase in team productivity within a single fiscal year. Furthermore, I leveraged data analytics to identify underperforming marketing channels, reallocating resources towards high-impact initiatives, which yielded a 40% increase in qualified leads for our portfolio companies.
Architected and helped execute high-performing marketing campaigns for a portfolio of startups, achieving an average of 50% increase in brand awareness across target demographics. Additionally, I tracked and analyzed campaign performance metrics, demonstrating a demonstrably positive impact on user growth figures with an average 65% uptick for those projects. This data-driven approach ensures campaign effectiveness and maximizes return on investment.
Helped curate compelling content for those projects’ blog and social media channels, attracting a dedicated audience of over 10- 20k followers within a 3 to 6-month period.
