After spending a few years in the non-profit sector professionally, I jumped back into crypto (after starting 2017) working closely with the founders of the largest crypto exchange in India to build out pivotal strategic communications along with strengthening brand and marketing strategy.

● Brand & Market Expansion: Increased brand awareness by 40% and social

engagement by 50% through content-driven campaigns.

● Data-Driven Marketing Optimization: Analyzed customer insights to refine marketing funnels and optimize user onboarding.

After my stint there, I decided to join the world’s best-known crypto media brand where I worked with over 10+ clients across the different web3 niches (Defi, NFTs, layer 1 chains, etc) along with working on 4 verticals under the company to lead growth marketing globally. 

● Content Strategy & PR Execution: Developed Web3-native content marketing strategies, generating $500K+ in additional revenue.

● Media & Influencer Relations: Managed PR initiatives that led to major industry

coverage, increasing brand visibility by 50%.

● Event & Sponsorship Strategy: Executed sponsorship activations and planned

high-impact blockchain conference appearances, ensuring optimal industry positioning.

● Growth & Analytics: Implemented KPI frameworks to track marketing performance, improving conversion rates and engagement metrics.

I successfully built web3’s first marketing accelerator to an AUM of $10 million in under a year and established strategic relationships with the likes of tier-1 L1/L2 projects, as well as grew our startups by 200% in a 3-month time period, securing funding upwards of $35 million.
● Built a Web3 Accelerator that scaled to $10M AUM, providing tailored marketing and PR strategies for 30+ blockchain startups.

● Customer Acquisition & Lead Funnels: Designed targeted acquisition campaigns that led to 40–60% MoM user growth for multiple projects.

● Cross-Functional Collaboration: Worked with engineering, business development, and product teams to ensure marketing campaigns aligned with protocol milestones.

● Brand Development & Thought Leadership: Created content pipelines and industry-leading PR strategies that positioned projects as category leaders.

● Marketing Strategy & Execution: Led GTM strategies for blockchain projects like Flare and Ordinals Bot, achieving 40–60% YoY growth.

● Branding & Positioning: Developed strategic messaging frameworks, increasing brand

recognition by 50% within targeted crypto-native and mainstream audiences.

● PR & Media Relations: Managed influencer collaborations and secured 55% more media placements, strengthening protocol reputation in Web3 media.

● Community Engagement & Growth: Executed engagement strategies that grew community interactions by 137% in 4 weeks across Twitter, Discord, and Telegram.